
Michael Thurow studied architecture at TU Graz and UPC Barcelona, ETSAV. After working in architecture practices in Vienna, Graz, Munich and Barcelona, he moved into industry, where he led Design, Innovation & R&D at an Austrian office furniture manufacturer, receiving the Staatspreis Design and the Red Dot Award along the way.
Since 2011 he has worked independently in design, innovation and customer experience with tm concepts, and since 2015 additionally as Managing Partner of the CX consultancy SHIFT11.
Alongside this, he is a lecturer at three universities and regularly delivers keynotes and inspirational talks on customer experience, innovation, design thinking and AI.
Get in TouchAs co-founder and Managing Partner, Michael Thurow advises larger organizations at SHIFT11 GmbH on customer experience strategy, customer journey innovation and the use of artificial intelligence for better customer experiences.
With over 20 years of experience and more than 500 projects, SHIFT11 works with well-known brands and companies in Austria, the DACH region and internationally, including Albertina, Amundi, AWS, Erste Bank, H&M, HP, FFG, Mavie Next, ÖBB, PwC, Post Bus, Red Bull, UNIQA, Wiener Linien, Wiener Stadtwerke and Wien Energie. Alongside this, Michael Thurow has spent over a decade coaching start-ups in accelerator programs, including the aws First Incubator, the MARC Program by Erste Foundation & ImpactHUB Vienna, and u:start at the University of Vienna.
tm concepts e.U.
Owner: DI Michael Thurow
Commercial Register Number: FN 361099d
VAT ID: ATU66421259
GISA Number: 25956009
innovation@tm-concepts.at
Mauerbachstrasse 50
1140 Vienna
Austria
Business description: Innovation and design management, design
Registered seat: Vienna
Commercial Register Court: Commercial Court of Vienna
Chamber membership: Austrian Federal Economic Chamber, Division for Management Consultancy, Accounting and Information Technology
Member state: Austria
Professional law: Austrian Trade Act (Gewerbeordnung)
Professional title: Management consultancy including organizational consultancy, limited to innovation consultancy, organization and marketing
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tm concepts e.U.
Mauerbachstrasse 50
1140 Vienna
innovation@tm-concepts.at
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Last updated: August 22, 2026